Let’s take the next step to turn your business dreams into a reality.
As a fractional COO and strategic consultant for Empowered Educator, I’ve been leading key initiatives to align financial strategy, streamline operations, and enhance market positioning. My work focuses on turning big-picture goals into actionable systems that drive scalability and sustainability.
Business & Financial Strategy – Conducted a deep dive into the business model, repricing products with new margins that align with an optimized budget strategy.
Market Positioning & Web Strategy – Completed a comprehensive market analysis and developed a new website strategy based on a UX study, refining messaging for different customer personas.
Marketing & Engagement – Designed a social media marketing plan to enhance brand visibility and drive audience engagement.
Operational Efficiency – Documented and streamlined all internal processes, including training staff on project management software to improve workflow and accountability.
Team Alignment & KPI Development – Developed clear job descriptions with KPIs that tie into company-wide goals, ensuring alignment from leadership to staff.
Vision & Strategic Planning – Facilitated a SWOT analysis and staff retreat, leading the team through a VTO process to define long- and short-term strategic goals.
By integrating financial, operational, and strategic improvements, I’m helping Empowered Educator scale with clarity, efficiency, and a strong foundation for long-term growth.
Are you an entrepreneur with great ideas but no roadmap to success? I can help you by creating a go-to-market strategy that will differentiate you from your competitors alongside the operational strategy you need to ensure execution.
Don’t plateau: plan and push forward! Congratulations! You’re not a start-up anymore. Let me help you identify new revenue streams, improve operational efficiency, build processes, and develop sustainable income streams.
Fractional COO and High-Level Business Guidance. If you’re ready to scale but need a clear execution roadmap without investing in full-time leadership, I will unify marketing, sales, operations, and finance under your strategic vision. I will help you prioritize initiatives and stay focused with clear measureables and motivational support.
Marketing & Positioning: Are you struggling to attract and retain customers but don’t have the bandwidth to hire a team? I can help you clarify what makes your business unique, develop targeted campaigns to attract high-value customers, develop an omnichannel marketing strategy, help you craft a compelling brand narrative, and build your customer loyalty.
Work smarter, not harder! Learn how you can maximize efficiency and leverage AI to stay ahead of your competition. I’ll help you identify and integrate AI tools for automation, content creation, and efficiency to ensure cost-effective strategies to help your business thrive.
Founders often feel overwhelmed and suffer from imposter syndrome at some point on their journey to success. I can help you develop resilience, get out of the weeds, and own your vision so you can lead effectively.
Ideal for businesses needing high-level strategy without adding executive headcount.
Ensuring businesses move from insight to implementation.
Whether launching, scaling, or pivoting, our approach is custom to your business needs.
Having the right strategy is only half the equation—success also requires a steady hand, a sounding board, and a trusted partner who helps you navigate the highs and lows of business
You don’t have to do this alone. Whether you need a strategic plan, a structured roadmap, or just someone to help you get unstuck, Your MBA Friend is here to help you think bigger, move faster, and grow smarter. Ready to unlock the next stage of growth?
Kathleen Staten is a strategy and growth expert with 15+ years of experience in business strategy, marketing, demand generation, and executive leadership. She specializes in helping startups, nonprofits, and mission-driven businesses refine their go-to-market strategies, scale operations, and drive measurable growth.
Kathleen holds an MBA in Strategy and Entrepreneurship from SMU and a Bachelor of Music from Indiana University.